From Brand to Clicks:
Engie’s Pre-Flight Creative Optimization

Challenge: Making brand videos work for click kpis

Engie had just received four brand videos designed for branding — not for clicks. Publicis and Engie wanted to use these videos as the basis for a performance-driven campaign.

The assets needed platform-specific adaptations:

• 4 Formats: 2x15s web, 2x10s DOOH.
• Media plan on Meta, LinkedIn, Pinterest.
• KPI: clicks.

The ambition: transform brand assets into performance-ready formats, based on data vs intuition for each platform, answering key questions:

• Are these assets compliant?
• Are they built to trigger action?
• And if not, what needs to change — before going live?

To remove the guesswork and secure performance before launch Publicis brought in VideoRunRun for a fast, platform-by-platform Creative Pre-Flight analysis— in close collaboration with Prodigious & Engie.

Solution: A pre-flight built on data, human insight & platform fit

The approach combines data, speed, and human creative strategy, in three steps:

1- Creative Predictive Scoring

Each video is scored for platform compliance and KPI fit, with one clear objective: click performance.
Our scoring engine — trained on 8,000+ campaigns — assesses how each asset aligns with the creative rules of Meta, LinkedIn, and Pinterest.

2- Deep Dive on Quality Metrics

Each video is analyzed across 10 Quality Metrics assessing: hook strength, CTA visibility, brand timing, narrative flow, speech clarity…
This reveals what works — and what can hold the creative back.

But the real value comes next.

3- Strategic Creative Recos for Post-Production

VideoRunRun’s creative strategists translate insights into clear, actionable recommendations tailored to the brand.

Delivered to Prodigious: a sequence-by-sequence brief, ready for direct integration in post-production.

Results: data-led recommendations translated into concrete actions, not just reports

In just 48 hours, Engie’s teams received a full diagnosis — with clear guidance, platform by platform.

✅ Platform scoring validated the best video to prioritize.

✅ Clear recommendations delivered in post-production brief format: Each video sequence was annotated with concrete creative fixes — subtitles for oral speech, CTA repositioning, logo treatment, message pacing — all based on Engie’s existing brand assets.

✅ Strategic alignment across stakeholders: Publicis Conseil, Prodigious, and Engie’s digital team all aligned on the recommended versions and creative tweaks — with a shared understanding of what drives performance and why.

Next step: Closing the loop with post-campaign data

This creative data layer reflects a shift only early adopters like Engie are making — optimizing before launch, not after.

Engie expressed clear interest in running a Post-Flight analysis on this campaign — a natural next step to close the loop between Pre-Flight recommendations and actual performance.

If you’re planning your next video campaign, ask yourself: Are your creatives ready for the platform? The audience? The objective?

If you’re not sure, VideoRunRun can tell you in 24 hours: Book a call with our team.