To generate performance and online sales, you can’t launch your digital campaign only by guessworking, meaning just from a single video and your idea you have of your customers.
First of all, performance is all about testing: testing is part of the digital culture, we test banners, web pages, etc. – we’ve been developing this testing culture using video for more than 4 years.
We systematically split-test videos in all our campaigns and on all platforms: that’s how our VideoRunRun technology was born. We initially imagined and developed this technology to take us further in the ease of use, reliability and popularity of Split-Tests in YouTube.