Video creative accounts for 47% of the outcome
– Nielsen Catalina –
Getting direct business results on YouTube is possible.
But using your last TV commercial or your last Facebook/Instagram video isn’t enough to achieve it. We determined the required 25 creative elements of a video designed for business results on YouTube and clustered them in 5 major factors :
Hook for Attention / Problems to Solution / Proof for Trust / Call to Action / Uplift with Branding
*Don’t have your video ad on YouTube yet? Still, you can get your COI Analysis > contact us here