Over the last 6 months, 4 DTC brands of the hyper competitive US cosmetics market have been leveraging YouTube ads with VideoRunRun.
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Fabrice Courdesses
Published on 28 March 2023
Over the last 6 months, 4 DTC brands of the hyper competitive US cosmetics market have been leveraging YouTube ads with VideoRunRun.
For each, Focus is to increase New Customer Acquisition to Scale Revenue with a Positive ROAS.
Despite a high level of digital skills, most of these companies had already attempted to advertise on YouTube with this goal, without success.
When looking back over the last 6 months, we are delighted to see these 4 brands on Top of the industry leaders in terms of extracting maximum direct visits from YouTube ads (source SimilarWeb Sept-22 to Feb-23).
Ranking #26 in the industry, the hotel-inspired products DTC Hotel Collection made YouTube its 4th incoming traffic source after Direct and Search (respectively organic and Paid).
With a 2.3X ROAS on new customer acquisition alone, the brand is able to capture – in a one stop selling process – bursts of interest from target audiences ready to spend.
With its AI-powered campaigns – backed with data – and meticulous data analysis of Creative elements as well as Media analytics, Videorunrun has established a unique claim in providing unbeatable YouTube native solutions.
Remember 50% of a video ad success depends on creativity.
Not only did VideoRunRun brought a positive ROAS for the 4 customers, but it also boosted brand building with an increased share of voice in a hyper competitive market: Beauty and cosmetics.
Looking at the charts, Hotel Collection, Dossier.co, Snow and Aroma 360 are standing from the crowd near or above the largest B2C Advertisers of the industry.
“At VRR, we focus on measuring our campaigns on business outcomes through clicks, add to cart, leads, sales… but we mustn’t ignore the power of millions of views generated on the 2nd most visited website on the planet (YouTube) potentially impacting Search.” CEO and co-founder Fabrice Courdesses.
“A recent study from Smartly.io confirmed large B2C advertisers are deriving value from YouTube, even prior to Instagram. We’re happy to make it easy for DTC brands of all sizes to add this complex platform to their scaling strategy for long-term growth.”
VideoRunRun is committed to forging a lasting relationship as a partner, leveraging deep insights on creative and media.
With Iterative refinement, brands are assured not to leave money on the table.
YouTube is making the leap from being a purely Social Media Platform to becoming the #1 Connected TV.
With this transformation, our team has embraced the opportunity to provide even more value for customers in terms of brand recognition and ROAS.
We look forward to continuing on this journey as we head into 2023!
Let’s talk about your business objectives and how VideoRunRun can help set your road to Scale!
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