Wonderbox : 13xROAS
for a French leader in gift cards

The brand

Wonderbox is the N°1 gift cards seller in France. A very high competitive market where brand loyalty is key.

The challenge

Wonderbox purchases are mainly gifts: selling more during Christmas time is therefore a major challenge.

The brand already uses YouTube as an acquisition channel and wishes to accelerate sales by using VideoRunRun technology.

The solution

Wonderbox produced a video using VideoRunRun’s Creative Services.

The campaign requirements were therefore anticipated from the beginning of the production phase:

• An optimized original video was produced to get as many clicks as possible.
• A series of creative variants were also produced to personalize the ad and capture as many potential customers as possible.

The One-Step-Selling structure video enables the VideoRunRun algorithm to quickly find profitable audiences at every level of the Funnel and spend more $$ on the most profitables lines.

In fact, the algorithm allows to broadcast the videos over several hundreds of audiences.

The Results

Within 6 weeks, Wonderbox sales exploded on the video platform and the acquisition costs kept decreasing over time while sales volumes increased, during the most competitive time of the year.

• 1 single video achieved 1/3rd of total sales: creative testing is just a matter of success! No more marketing guessing in 2022. The insights will enable the next campaigns optimizations.
• More than 200 campaign lines drove conversions, showing a great potential of Scale on YouTube.

Wonderbox is definitly convinced to spend more on YouTube ads in 2022.