How do you monitor the Success of Your Video Campaigns?
Have you ever asked yourself:
What kind of video do I need to start a YouTube ad?
If the campaign is not achieving goals whether it’s branding KPIs or direct sales (well, in most cases), how can I fix it?
Videos are composed of script, emotion, creative concept, audio… Figuring out which ingredients mostly influences CTR/Conversion/Sales – and not subjectivity – is key to driving performance outcomes.
Welcome into the multi-dimensional world of Creative video performance!