As consumers continue to shift their attention away from traditional linear TV towards connected TV, advertisers must also adapt to the changing landscape.
And leading this evolution is YouTube CTV, the largest connected TV platform. With its wide audience and Google’s powerful targeting capabilities, advertisers can now capitalize on YouTube’s massive reach and connect with viewers on the biggest screen in their homes.
Global apparel brand Uniqlo selected the VideoRunRun team to conduct its first tests on YouTube CTV.
Promoting ads produced for seasonal product lines, supercharged with VideoRunRun, Uniqlo aims to enhance brand awareness.
Uniqlo’s decision to run ads on CTV proved to be a smart move, offering three distinct advantages.