In 2020, it was agreed, YouTube video was going to be more than just branding. Branding AND performance, with VideoRunRun technology used in Managed SaaS for the first time over the crucial Christmas period.

The leader in gloves and slippers tests YouTube’s performance to generate traffic on its ecommerce site.

Equipped with VideoRunRun technology, the Breton start-up is daring to take the plunge into the YouTube world. A first campaign that confirms YouTube as a new customer acquisition channel.

How YouTube extra reach adds direct response to TV by putting the ad “in the palm of the hand” of the buyers: mobile phones generated 70% of sales.

From a YouTube test Back To School campaign to an always on and evergreen presence: review of a one year profitable campaign and how YouTube has become a pillar of the brand’s marketing mix.

-35% Target CPA for 100% new customers acquisition with VideoRunRun in managed SaaS: No more Facebook addiction, YouTube is in the spotlight!

Here’s the story of our last 10 campaigns where we have stress-tested our approach and our private beta of VideoRunRun, the first-ever SaaS platform for YouTube video ads performance.

VideoRunRun, fully integrated into TrueView formats with Youtube performance, has added a powerful new acquisition channel to Balinea’s highly leveraged marketing mix.

See how creative testing and campaign optimizations with VideoRunRun drove success during a hyper-competitive period of the year, Christmas.